BAKO North Western Helps Bakers Conquer Marketing & Social Media

On the 24th July 2013, BAKO North Western hosted an interactive workshop, in association with Delineo (an experienced Manchester based Marketing & Social Media Agency) to provide a platform where bakers could learn more about Marketing and Social Media.

The workshop was a free event, exclusively for our customers, strengthening our commitment to support the baking industry, in this ever competitive market place.

Primarily the event concentrated on improving existing skills such as POS, as well as helping them to conquer the expanding, but often daunting world of social media.

Sam Hayward, BAKO Marketing Executive and event organiser comments “By holding this workshop we can help our customers expand their skills and knowledge; by helping them improve the marketing activities they are already undertaking, but not necessarily achieving the greatest result and showing them that social media is an easy, interactive way to both engage with existing customers and find new ones, with very little time or cost”.

The day itself encompassed both the theoretical side of marketing such as creating a brand and more practical tips on how to put together a plan by using a simple calendar of events and planning products and promotions around them.

Customers who attended found the experience very beneficial with many commenting that they would now consider using social media more and planning their activities better.

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